Not all love stories happen at first sight. Some of them grow on you slowly and then joyfully entangle you for life. For me, reading is that love.
Thanks to my elder brother who in my childhood, instructed my friends not to bring any birthday gifts for me other than books! I hated him then for doing it but now years later as I look back, I know it was his best gift to me.
I’ve loved books; be it Stephen Covey or Gary Keller or the 100s of other books I’ve read. But as the years passed by, I found lesser and lesser time and more and more excuses to not read the books I always wanted to. It took 3 failed new year resolutions of reading one book a week and a general angst of youth reading useless stuff on the internet to start “Booklet”.
Booklet is on a mission; a mission to cultivate the habit of reading amongst the youth of our country. Mission “Make India Read” is what I like to call it. Every week I read a bestselling book, make a summary of it called Booklet and send it on WhatsApp (text +audio) so that people can read/listen to the summary of a fat book in just 20 mins! Earlier this year, on World Book Day, we launched an Android app to manage the increasing number of readers..
When I first started sending Booklet, I was the only one writing it and 10 of my friends who read it. Today, we are a team of two (Siddhesh & me) and 13000 enthusiasts (not a single rupee spent on marketing) who eagerly wait for Wednesday!
As for me, reading for others is a bigger incentive than reading for myself. The challenge of reading one book a week is nothing compared to the joy I get when a reader tells me how productive I’ve made her commute from Andheri to Churchgate. Using my love for books to bring a change in the lives of people is a huge social return on investment, don’t you think!
– As told by Amrut Deshmukh
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