Lending for Devs

A standardised, secure lending platform for Bharat

Service any type of loan with our modular APIs and vetted lending partners.
Generate leads for lenders and earn per disbursal. Or redirect your customers to pre-built loan journeys.


We’re hard at work to bring this project to life. Interested in being a part of the early beta testers?

API connections

Are you a bank or NBFC?

Setu helps build seamless user flows on top of your existing lending products and APIs.

Lending for Banks

Get pre-qualified leads, offer loans via many digital channels

An easy-to-use lending platform

Generate leads for Setu’s banking partners, using our qualification engine. Display loan offers from multiple lenders to qualified borrowers and earn per successful disbursal.
Setu also provides pre-built flows for complete loan journeys. Engage and retain your customers by launching loan applications right from your app or website.
Multiple loan products
Multiple loan products

Pre-qualified offers from vetted bank partners, for many types of loans—personal, MSME & more.

One stop solution
One stop for loan applications

Inbuilt lead qualification, KYC verification, LMS/LOS integration—so you needn’t lift a finger.

Compliant always
Compliant, always

Data is encrypted end-to-end and Setu complies with all data localisation norms.

Bank grade security
Bank-grade security

Setu is ISO 27001 certified and adheres to all bank infosec requirements.

Lead generation for lenders

Use Setu’s qualification engine on your website or app to generate leads for Setu’s lending partners.
Share your customers’ basic details—like name, WhatsApp number, DOB, PAN—to qualify borrowers and earn on every disbursal.
Prequalify borrowers
Prequalify borrowers

Setu’s engine ingests customer data to qualify them, even before you target them for loans.

Earn per disbursal
Earn per disbursal

High returns with lead generation fees for every loan disbursal.

View all leads in one dashboard—

Applications in progress





Disbursed loans





Zero integration, complete loan journeys

Prompt customers to apply for loans at key conversion points—like when a business receives an invoice or when a GST payment is due.
Redirect customers to Setu’s pre-built end-to-end loan journeys—complete with loan application, KYC checks, e-sign for loan agreement and e-mandate.
Offer loans contextually
Offer loans contextually

Display loan offers when the user is more likely to apply, for better UX and higher conversions.

Cross-sell other products
Cross-sell other products

Incorporate ready flows for additional products like CIBIL score fetch or credit line drawdowns.

Loan offer for invoice